UVA Giving Website

During my time at UVA, the entire University underwent a rebranding initiative in collaboration with the Philadelphia agency 160over90. While our team embraced the change, we encountered substantial negative feedback, particularly from older alumni donors who found the agency’s branding too youthful and generic. It lacked the iconic “UVA” identity.

As Advancement prepared to launch a new fundraising campaign, our team seized the opportunity to craft a fresh identity. The result is a refined and elegant aesthetic that distinctly embodies the distinctive UVA vibe, ensuring a more resonant and timeless representation for our audience.