Polar Bottle

Polar Bottle Branding

Throughout my three-year tenure at Polar Bottle, I played a pivotal role in the brand’s evolution. The transformation not only upheld the brand’s heritage but also introduced a contemporary and eye-catching appeal, aligning with the tastes and preferences of our dedicated audience in the cycling community.

Client

Date

2013

Category

Branding, Print, Web

Polar Bottle branding including website, swag, ads, business cards, and water bottles

Designing the Polar Bottle catalog presented a unique challenge, requiring a balance of professionalism, cost-effectiveness, and adaptability for product changes. The professionally printed cover, coupled with in-house printing for pages, utilized a ring mechanism that facilitated seamless adjustments as products were added or removed.

I found immense joy in crafting graphics for water bottles, particularly within the convenience of a shared production space that allowed for extensive concept testing. Notably, designs such as Starburst and Carbon Fiber gained traction and were successfully featured in major retail outlets, including Target, Amazon, and Walmart.

A Polar Bottle ad for Outdoor Retailer

My initiation into WordPress occurred with the development of the Polar Bottle website, where I learned the ropes on the job. A standout feature for me was the homepage’s interactive bottle selection, allowing users to hover over bottles and choose their desired type for purchase.